{"id":1073,"date":"2026-05-19T05:57:33","date_gmt":"2026-05-19T05:57:33","guid":{"rendered":"https:\/\/over-the-air.de\/about-us\/"},"modified":"2026-10-20T06:04:53","modified_gmt":"2026-10-20T06:04:53","slug":"about-us","status":"publish","type":"page","link":"https:\/\/over-the-air.de\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\n
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About OTA MAGAZIN<\/h1>\n<\/div><\/div>\n\n

Why OTA MAGAZIN exists<\/strong><\/h1>\n\n

The automotive industry is facing one of the biggest technological shifts in decades. Vehicles are becoming more connected, more software-based and more data-driven. What is still perceived as a new digital side topic today will be an integral part of the market in the future: over-the-air technology. <\/p>\n\n

This is no longer just about software updates. OTA will change how vehicles are evaluated, diagnosed, updated, marketed and used. For dealerships, used car dealers, sellers, buyers and many other players in the industry, this creates new opportunities \u2014 but also new challenges. <\/p>\n\n

That is exactly why OTA MAGAZIN exists.<\/p>\n\n

We want to help ensure that the automotive industry does not miss this development. Our goal is to make knowledge accessible, to put developments into understandable context and to help companies understand over-the-air technology for what it is: a key building block for the future of the automotive market. <\/p>\n\n

Our approach<\/strong><\/h2>\n\n

OTA MAGAZIN is a specialist portal for everyone who wants to understand over-the-air technology beyond the surface.<\/p>\n\n

We write for people who work in the market. For dealers, sellers, buyers, decision-makers, remarketing experts and everyone who deals with vehicles, valuations, customers and digital change every day. <\/p>\n\n

Our aim is to present complex topics in a way that makes them tangible. Not unnecessarily technical, not generic, not detached from practice \u2014 but understandable, relevant and focused on what they actually mean for automotive retail. <\/p>\n\n

We don’t just want to report on new technologies. We want to explain what they mean for the industry. <\/p>\n\n